IKnow General Trading Co., owner of www.hotvalue.net website (“Website”), respects your privacy, and seeks to comply with applicable legal requirements in respect of data collection, processing and transfer. By using www.hotvalue.net or the Services offered through www.hotvalue.net (and thus accepting the Terms of Use), you expressly consent to I Know Co. using your Information, as outlined in this Privacy Policy. Your use of the Website is subject to your acceptance of the Terms of Use of www.hotvalue.net and this Privacy Policy. If you do not accept the Terms and this Privacy Policy, then you must discontinue your use of www.hotvalue.net.

We are committed to safeguarding the privacy of Registered Users and visitors who use or visit www.hotvalue.net. The purpose of this Privacy Policy is to detail the manner in which we use your information, including your personal information that we may obtain about you, during your use of www.hotvalue.net.

Information about our customers is an important part of our business, and we are not in the business of selling that to others. We share the information collected by us, only as described below, that either are subject to this Privacy Policy or follow practices at least as protective as those described in this Privacy Policy.

Collecting Personal Information and its use

  • In the course of your use of hotvalue.net., you provide us with certain information, as mentioned below (collectively referred to as the “Personal Information”), which we may collect, store and use for providing the Services and performing our contractual obligations, other than allowing us to better understand the Website users and improve the layout and functionality of www.hotvalue.net.;
  • Information about your name, address, phone number, e-mail address, billing and order history, feedback, about your visits to and use of www.hotvalue.net. (including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views, and website navigation etc.)
  • Information relating to any transactions carried out between you and us on or in relation to www.hotvalue.net., including information relating to any purchases you make of our Products or Services.
  • Information that you provide to us for registering with us as a Registered User (including your Account details).
  • Information that you provide to us for subscribing to www.hotvalue.net. Services, e-mail notifications, and/or newsletters.
  • Any other information that you choose to send to us; and feedback including Product/Service reviews.


We may use the Personal Information that you provide or that is obtained by us:

  •  To register you with www.hotvalue.net. and to administer and provide our Services, as mentioned on www.hotvalue.net..
  • To fulfill our agreement of providing Services to you, including those relating to your purchase of Products and their processing and obtaining payment;
  • To analyze and profile your shopping preferences (market, customer and product analysis etc.) to enable us to review, develop and improve the Products and Services we offer and to enable us to provide you and other customers with relevant information through our marketing programs. We may use your Personal Information to make decisions about your using computerized technology, for example automatically selecting Products and Services which we think will interest you from the information we have. We may keep you informed of such Products and Services including special offers, discounts, offers, competitions and so on (including products and services of other companies and organizations) by e-mail, telephone (including automated calls),SMS text messages and other electronic messages such as picture messaging, post, fax or otherwise.
  • When you provide us with your information, you will be given the option to mention if you do not wish to receive information of such products and services from either us or carefully chosen third parties; and to administer any prize draws or competitions you may wish to enter.

We may supplement the Personal Information that you provide to us with information that we receive from third parties (e.g., credit reference agencies).

Disclosure of Your Information

  • While we will make every effort to safeguard and keep confidential the information provided to us, we might share your Personal Information with other Group companies/subsidiaries/affiliates of I Know General Trading and other third parties, companies, retailers and organizations whose services or Products we provide to you through hotvalue.net, for the following reasons:
    •  To other companies and organizations to administer any prize draws or competitions.
    • To our agents, staff and approved third parties to provide services for us.
    • To anyone to whom we assign or transfer our rights and duties under our agreement with you.
    • If we have a duty to do so or if the law compels us to do so either in connection with any legal proceedings or prospective legal proceedings; or in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk).
  • In carrying out the activities specified in this section, we may transfer Personal Information to reputable organizations or companies outside Kuwait. We take steps to ensure that your information will be accorded the same level of protection as that required of us under applicable Kuwait law. By agreeing to the Terms and this Privacy Policy, you expressly agree to such sharing of Personal Information.
  • If IKnow General Trading is sold to a third party or IKnow General Trading otherwise becomes subject of a merger, consolidation or acquisition, it would become necessary for us to transfer your Personal Information to a third party, and in such case IKnow General Trading would require that the third party handles your Personal Information with no less care than taken by us.


  • New technologies are emerging on the Internet that help us deliver customized visitor experience. IKnow General Trading may use such new technologies, including cookies or other technologies, to remember your information when you use hotvalue.net. We may use such technologies for tracking activity on www.hotvalue.net, preparing reports, assessing trends, and otherwise monitoring the way in which www.hotvalue.net is being used. By accepting the Terms of use of www.hotvalue.net.com and this Privacy Policy, you confirm your consent to IKnow General Trading use of cookies, and other such technologies, for these purposes. If you do not wish to receive cookies, you may configure your Internet browser to erase all cookies from your computer’s hard drive, block all cookies or to receive a warning before a cookie is stored.


  • We take all steps reasonably necessary to protect against unauthorized access, use, alteration, disclosure, or destruction of Personal Information. Any information that we collect and store that is personally identifiable is protected using appropriate means, and IKnow is not responsible for any unauthorized access or use by third parties, unless such access is enabled because of our gross negligence or willful misconduct.
  • Protecting your Personal Information is very important to us. Therefore, we take the following precautions, among others, to better protect the Personal Information;
    • We take reasonable technical and organizational precautions to prevent the loss, misuse, or alteration of your Personal Information including the use of Secure Sockets Layer (SSL) software.
    • We store all the Personal Information you provide to us on our secure (password- and firewall- protected) servers. All electronic transactions you make to or receive from us will be encrypted using SSL technology.
    • We display only the last four digits of your credit/debit card numbers, whilst in case of the use of Visa or MasterCard the CVV number will be requested, and when using KNet cards you will be required to enter your Knet pin when confirming an order. However, the entire card number will need to be given to the appropriate Card Company (Knet or MiGS) during order processing.


It is important for you to protect against unauthorized access to your Account and password and to your computer. You must ensure that you log out/ sign-off from your Account, when you are exiting www.hotvalue.net


Any changes to our Privacy Policy will be posted on www.hotvalue.net and with respect to any Personal Information and other information we collect in the future, will become effective as of the date of posting (see date posted above). It is your responsibility to review the Privacy Policy from time to time to make sure you are aware of any changes. We may also notify you of changes to our Privacy Policy by e-mail.